If you are a little weary of Power Point and slide show presentation tools, you might want to take a look at Prezi. This new zooming presentation tool is a refreshing take on communication. They offer tutorials and a showcase to let you see how it has been used by others. There is “free”…

Last month we took a look at how to find out about the traffic your website attracts and the tools to analyze that traffic. This month, we are going to consider ways you can drive more traffic to your site and, hopefully, more qualified customers within that traffic. Let’s break it down into a…

Years ago when I worked in retail, the store manager asked one question over and over, all day long: how’s traffic? He didn’t ask about sales or stock levels or the promotional flyers, what he wanted to know was how many people were visiting the store throughout the day. He knew that if we…

People love photos… me too! Yet when it comes to website design, it’s the content that matters. Often my customers ask how much text they should include on their website. They have heard, on the one hand, that people don’t read much text on a site, so they opt for bullet points and brief…

Believe it or not, there are many small businesses who still don’t have a website or, worse, have an outdated website. When I challenge them as to why they have not made the jump into the 21st century or why they don’t keep their website current, they say half-heartedly… “it’s just a website, I…

1. Put your website address on everything printed: from biz cards, letterhead, envelopes, brochures, bags, receipts, order forms, invoices, customer service information, product information, product labels, storefront signs, billboards, truck/car signs, print advertising. 2. Use your website as a support resource: Build an FAQ section, a customer service form, and a newsroom for your…

A customer called me the other day sounding frustrated and a little anxious. “These SEO companies are making me crazy! They’re saying my website won’t be found by Google if I don’t hire them to handle my site. Can we sit down and talk about what all this means?” I made an appointment to…

1. Every website needs search engine optimization 2. Take time to read up on SEO  and how search engines work 3. The right keywords are critical to SEO success, do the research! 4. Use keywords throughout your site: in the content, titles, headers, tags, links, etc 5. Do put your keywords and a description…