Years ago when I worked in retail, the store manager asked one question over and over, all day long: how’s traffic? He didn’t ask about sales or stock levels or the promotional flyers, what he wanted to know was how many people were visiting the store throughout the day. He knew that if we…

People love photos… me too! Yet when it comes to website design, it’s the content that matters. Often my customers ask how much text they should include on their website.
They have heard, on the one hand, that people don’t read much text on a site, so they opt for bullet points and brief phrases…

Believe it or not, there are many small businesses who still don’t have a website or, worse, have an outdated website. When I challenge them as to why they have not made the jump into the 21st century or why they don’t keep their website current, they say half-heartedly… “it’s just a website, I…

1. Put your website address on everything printed: from biz cards, letterhead, envelopes, brochures, bags, receipts, order forms, invoices, customer service information, product information, product labels, storefront signs, billboards, truck/car signs, print advertising.
2. Use your website as a support resource: Build an FAQ section, a customer service form, and a newsroom for your business…

A customer called me the other day sounding frustrated and a little anxious. “These SEO companies are making me crazy! They’re saying my website won’t be found by Google if I don’t hire them to handle my site. Can we sit down and talk about what all this means?” I made an appointment to…

1. Every website needs search engine optimization
2. Take time to read up on SEO  and how search engines work
3. The right keywords are critical to SEO success, do the research!
4. Use keywords throughout your site: in the content, titles, headers, tags, links, etc
5. Do put your keywords and a description in the Meta information
6….